Technology, Arts and Media Program header

ATLS 2300: Text

Course Description

Introduces technologies, terminology, and histories related to the design of text within digital and analog media. Students will learn the fundamentals of design, typography and layout through lectures, projects and critiques. The curriculum surveys significant theoretical perspectives, historical periods, and significant practitioners that influence the practice of typographic design.

This course introduces students to important skills in graphic design, centered around the effective use and understanding of typography. The course is broken into a lab and a lecture component. The lectures will provide both a practical understanding and a historical background of typography. The lab component of the course will be where students hone their typographic skills using industry standard vector-based design software Projects span digital and print environments and include an expressive book, and informational poster, and an interactive infographic.

Course Objectives

Students who successfully complete this course will:

Critical Thinking & Theory / History:
  • Apply relevant vocabulary and concepts
  • Explore the following topics: Principles of Art and Design, History of Typography, Text and Spacing, Common Typographic Mistakes, Information Design + Infographics, Major Design Styles
  • Discuss and justify design solutions through group critiques
Design/Creative:
  • Design using typography in print and digital environments
  • Solve problems using design
  • Understand the power of typography to communicate beyond the meaning of text
Technical:
  • Use vector editing software (Adobe Illustrator)
  • Develop information design (graphic design) skills
  • Develop typography skills (understanding layout, grid, hierarchy, and readability)

Credit Hours

  • 3 hours

Prerequisites

  • ATLS 2000 Meaning of Information Technology

Documents