ATLS 3110: Motion

Introduces the technical and conceptual elements of motion-based design through lectures, technical instruction and project development. Technical emphasis on principles of animation, motion graphic design. Conceptually explores narrative storytelling and historical origins of motion-based design and emphasizes animation as a medium of creative expression.

Motion-based design has existed since the very earliest days of the film and television industries. From the film Metropolis in 1927 to the works of Saul Bass, motion-based graphic design has played a significant role in our cultural experience and students who are exploring these disciplines will be tomorrow’s taste-makers and influencers within the industry.

Through lectures, class discussions, technical demos, projects, and critiques, this course will prepare students to develop compelling story-driven motion graphic experiences and will impart a strong critical understanding of the historical and conceptual implications of motion design as a medium. This course will focus on creating compelling visual experiences utilizing established tools for motion graphic design including After Effects, Cinema4D, Photoshop, and beyond.

Course Objectives

Students who successfully complete this course will:

Critical Thinking & Theory / History:

• Explore significant works of story-driven motion design
• Delve into the histories and origins of motion design as depicted in film, television, on the web, and beyond
• Gain an understanding of the fundamentals of storytelling and narrative driven design

Design/Creative:

• Design motion-based animations and story driven experiences
• Build compelling animations, visualizations, and narratives

Technical:

• Develop an understanding of motion graphic animation
• Improve proficiencies in animation and motion-based design through tools such as Adobe After Effects
• Understanding of motion graphic software and rendering content from these media

Credit Hours

• 3 hours

Recommended Prerequisites

• ATLS 2001: Toolkit or ATLS 2100: Image are recommended