Introduces the technical and conceptual elements of motion-based design through lectures, technical instruction and project development. Technical emphasis on principles of animation, motion graphic design. Conceptually explores narrative storytelling and historical origins of motion-based design and emphasizes animation as a medium of creative expression.
Motion-based design has existed since the very earliest days of the film and television industries. From the film Metropolis in 1927 to the works of Saul Bass, motion-based graphic design has played a significant role in our cultural experience and students who are exploring these disciplines will be tomorrow’s taste-makers and influencers within the industry.
Through lectures, class discussions, technical demos, projects, and critiques, this course will prepare students to develop compelling story-driven motion graphic experiences and will impart a strong critical understanding of the historical and conceptual implications of motion design as a medium. This course will focus on creating compelling visual experiences utilizing established tools for motion graphic design including After Effects, Cinema4D, Photoshop, and beyond.
Students who successfully complete this course will: