Technology, Arts and Media Program header

ATLS 3519–002: Design for the Web

Course Description

This course covers the process of designing professional web sites. It includes: creating personas, brand audits, mood boards, comparison research, information architecture (IA), wire framing, user-testing, prototyping, and user interface design (UI).

This course covers the process of designing professional web sites. It includes: creating personas to understand the audience, brand audits to clarify the messaging and tone, mood boards to establish the essence of the communication, comparison research to map out the competitive landscape, information architecture (IA) to organize the content, wire framing to visualize the entire web site, user-testing, prototyping, and user interface design (UI). A successful web design is a research-oriented, processdriven, user-centric endeavor

Course Objectives

Students who successfully complete this course will:

Critical Thinking & Theory / History:
  • Learn key concepts of user interface design and how it has evolved.
  • Understand how quickly new technology and interaction patterns are affecting user interface design.
  • Implement the 5-step approach to user-centered design.
  • Create intuitive interfaces and interactions for the web which solve real-world issues.
  • Implement principles of user-centered design.
  • Demonstrate the power of design through design thinking and creative problem-solving.
  • Practice using professional design tools for wire framing, interface design, and prototyping.
  • Create meaningful engagement with technology through research and an understanding of the audience.
  • Expand familiarity with industry-standard design software (eg: Adobe Photoshop & Illustrator) to build compelling interface designs.
  • Use digital mockup tools (eg: Sketch) to expedite the design workflow to build responsive layouts and emulate interface designs across multiple browsers.
  • Implement professional prototyping applications (eg: InVision) to conduct user-testing and simulate web interactions.

Credit Hours

  • 3 hours


  • ATLAS 2300 Text